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Your marketing sucks

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  • Author: Stevens, Mark
    Contributor: Arkin, Michael
    Edition: Unabridged
    Date:
    Created
    2011
    ,
    Copyrighted
    2003
    Summary:

    Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.

    Contents:
    • Why your marketing sucks
    • Nothing happens until a sale is made
    • Start with a blank page
    • Make a spectacle of yourself or your company
    • There are no one trick ponies
    • Extreme marketing in action
    • Ready, aim, fire!
    • Pick the low-hanging fruit
    • Don't go back to the office.
    Genre:
    Business and economics
    Sujets: Marketing
    Original Publisher: Prince Frederick, Md., Recorded Books
    Language(s): English
    ISBN: 9781449886943