The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar...
Marketing
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Auteur:Baer, JaySommaire: - Auteur:Stevens, MarkSommaire:
Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.
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Auteur:Krantz, JonathanSommaire:Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copy-...
- Auteur:Lajoie, CédricSommaire:
WOW Connectez davantage pour Maximiser la puissance de vos relations Préface de Raymond Aaron auteur de best-sellers du New York Times Vis le « Wow » et ta vie entière sera transformée ! Le « WOW » représente la nature d'une...
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Auteur:Valentine, Craig, Meyerson, Mitch, Fripp, PatriciaSommaire:When World Class Speaker meets World Class Guerrilla Marketer, your profits explode! How would you like to become a World Class Speaker others travel far & wide to see? How would you like to turn your presentations into profit-...
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Auteur:Sonnier, LauronSommaire:Do you find marketing to be confusing, difficult, or overwhelming? Are you not sure where to begin? Do you have a plan, but don’t know how to make it happen? To act and succeed like a marketer, you must first think like one. When you do...
- Auteur:Koch, Charles G.Sommaire:
This groundbreaking audiobook outlines strategies used by leaders and employees of Koch companies to apply Market-Based Management (MBM) to get results. The MBM approach to management integrates theory and practice, and provides a...
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Auteur:Pinci, Larry, Glosserman, PhilSommaire:Referrals are the easiest, most effective path to more business and greater income. Unfortunately, most people fall way short in the number of referrals they receive because they misunderstand the "referral game" and lack a system for...
- Auteur:McGrane, DavidSommaire:
The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success - becoming the...
- Auteur:Joyner, MarkSommaire:
With consumers bombarded by thousands of marketing messages a day, a salesperson has exactly 3 seconds to capture the mind of his prospect. Today consumers are forced to make quick evaluations as a matter of survival. Within 3 seconds...
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Auteur:Sciuto, JosephSommaire:Joe Rossetti is a marketing guru, the very best in the business. His motto is simple: "It's okay if I know it's a lie, as long as my target audience believes the lie and buys the product." It's a simple maxim to...
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Auteur:Veroni, CliveSommaire:In the tradition of Malcolm Gladwell's Outliers and Daniel Kahneman's Thinking Fast and Slow, Clive Veroni's Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer...
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Auteur:Schenk, Barbara FindlaySommaire:Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive...
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Auteur:Noll, Robert, Brashier, AnneSommaire:Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Retail Stores...Any type of small to medium-size business interested in FREE ways to advertise on the internet. Email Marketing - Spam or a...
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Auteur:Waters, JoeSommaire:QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no-nonsense advice in this streamlined, portable guide. You'll find out how to get started, plan your strategy...
- Auteur:Godin, SethSommaire:
Godin shows business-minded individuals how the principle of the Purple Cow works. It is built around the premise that consumers have seen enough brown cows and they are tired of the same old, same old. But put a purple cow in front of...
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Auteur:Yaverbaum, Eric, Bly, Bob, Benum, IleseSommaire:When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can...
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Auteur:Bailin, Larry, Beckwith, HarrySommaire:Looking for a marketing book that... Tells it like it is? ...Can help you keep up in an ever changing world? ...Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers all aspects of marketing...
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Auteur:Levinson, Jay Conrad, Savage, SteveSommaire:Cuando el marketing de guerrilla fue publicado por primera vez en 1983, Jay Levinson fue considerado un pionero con su único "no tomar prisioneros" enfoque de marketing, orientado a los propietarios de las pequeñas y medianas empresas....
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Auteur:Prescott-Willis, SherrySommaire:Think you're ready to market your product or service—think again... don't take another step until you read this book! Most marketing books give you a formula for how to market your stuff, or they give you ideas, sometimes really good...
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