Joe Rossetti is a marketing guru, the very best in the business. His motto is simple: "It's okay if I know it's a lie, as long as my target audience believes the lie and buys the product." It's a simple maxim to live by, and he's made a lot of money. But one night, standing at the bar at the Smokehouse Restaurant in Burbank, California, he meets Nancy and everything changes. A brilliant scientist and mathematician, with the face of a goddess, Nancy challenges everything Joe thinks he believes in. When Nancy takes it upon herself to right some of society's wrongs, she takes Joe along on the ride of his life and makes him realize what he's been missing in his life. Targeted Demographics is Joseph Sciuto's second novel, following the success of Hollywood Riptide.