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Youtility : why smart marketing is about help not hype

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  • Auteur: Baer, Jay
    Contributor: Recorded Books, LLC.; Gildan Media Corporation; OneClick Digital (Firm); Sheridan, Marcus
    Edition: Unabridged
    Date:
    Created
    2014
    ,
    Copyrighted
    2013
    Sommaire:

    The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful.

    Éditeur original: Prince Frederick, MD, [Prince Frederick, Md.], Recorded Books, [Distributed by] OneClick Digital
    Langue(s): English
    ISBN: 9781470391881