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Public relations for dummies

Formats disponibles :

  • Publisher:
    John Wiley & Sons, Inc., 2011
    Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.

Details:

  • Edition: 2 ed.
    Date:
    Created
    2011
    Summary:

    When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

    Original Publisher: US, Wiley
    Language(s): English
    ISBN: 9781118052792