With consumers bombarded by thousands of marketing messages a day, a salesperson has exactly 3 seconds to capture the mind of his prospect. Today consumers are forced to make quick evaluations as a matter of survival. Within 3 seconds sales are made, deals are closed, and empires are built. The Irresistible Offer suggests that marketers and salespeople should stop practicing gimmickry and concentrate on the one aspect of every sale that truly makes the difference: the offer.