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Purple cow : transform your business by being remarkable

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  • Author: Godin, Seth
    Edition: Unabridged
    Date:
    Created
    2011
    ,
    Copyrighted
    2009
    Summary:

    Godin shows business-minded individuals how the principle of the Purple Cow works. It is built around the premise that consumers have seen enough brown cows and they are tired of the same old, same old. But put a purple cow in front of them and they are eager to learn more.

    Sujets: Marketing
    Original Publisher: Prince Frederick, MD, [Prince Frederick, Md.], Recorded Books, [Distributed by] OneClick Digital
    Language(s): English
    ISBN: 9781456112875