Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives. We can learn to crack these Codes and achieve new...
Consumer behavior
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Author:Rapaille, ClotaireSummary: - Author:Zuboff, ShoshanaSummary:
Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer...
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Author:Singh, ShivSummary:If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add...
- Author:Eisenberg, LeeSummary:
Eisenberg investigates the forces that compel Americans to shop till they drop, taking a critical look at an often downplayed aspect of American economic prosperity.
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Author:Minter, AdamSummary:When you drop a box of unwanted items off at the local thrift store, where do they go? Probably across the country-or even halfway across the world-to people and places eager to reuse what you don't want. In Secondhand, Adam Minter...
- Author:Belisle, DonicaSummary:
Why do Canadians consume? This book explores the meanings of consumption in early-twentieth-century Canada, demonstrating that many Canadians have long viewed consumer goods as central to their visions of belonging, identity, and...
- Author:Thaler, Richard H.Summary:
Thaler and Sunstein show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most...
- Hype : how scammers, grifters, and con artists are taking over the internet--and why we're followingAuthor:Bluestone, GabrielleSummary:
Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem and pulls back the curtain on the manipulation game behind the never-ending scam season.
- Author:Schmitt, BerndSummary:
Schmitt combines his extensive business knowledge with the latest discoveries in positive psychology to create three unique approaches sure to turn casual buyers into devoted fans. Using these methods, marketers, brand managers, and...
- Author:Bullard, LisaSummary:
How should we handle our money? Gabriel really wants to buy some fancy Fast Kids shoes. But his mom says they can spend no more than thirty dollars. Gabriel searches for a great deal on the shoes. He looks online, goes to the shoe store...
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Author:Denniss, RichardSummary:Affluenza has not just changed the world, it has also changed the way we see the world. Short of money? Borrow some. Caught in the rain? Buy an umbrella. Thirsty? Buy a bottle of water and throw the bottle away. Our embrace of “...
