Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives. We can learn to crack these Codes and achieve new...
Consumer behavior
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Auteur:Rapaille, ClotaireSommaire: -
Auteur:Singh, ShivSommaire:If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add...
- Auteur:Eisenberg, LeeSommaire:
Eisenberg investigates the forces that compel Americans to shop till they drop, taking a critical look at an often downplayed aspect of American economic prosperity.
- Auteur:Minter, AdamSommaire:
When you drop a box of unwanted items off at the local thrift store, where do they go? Probably across the country-or even halfway across the world-to people and places eager to reuse what you don't want. In Secondhand, Adam Minter...
- Auteur:Thaler, Richard H.Sommaire:
Thaler and Sunstein show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most...
- Auteur:Schlossberg, TatianaSommaire:
Cataloging the complexities and frustrations of our carbon-intensive society with a dry sense of humor, Schlossberg makes the climate crisis and its solutions interesting and relevant to everyone who cares, even a little, about the...
- Auteur:Schmitt, BerndSommaire:
Schmitt combines his extensive business knowledge with the latest discoveries in positive psychology to create three unique approaches sure to turn casual buyers into devoted fans. Using these methods, marketers, brand managers, and...
