When you don’t believe in yourself, everything is more difficult. 100 Ways to Boost Your Self-Confidence will literally help you change your life by changing the way you feel about yourself. Not only will you have faith in who you...

Why Can’t I Be Me? explores the mysterious and disturbing corporate work culture, focusing on why, as a job seeker and an employee, you feel pressured to “fake it to make it” to be hired and succeed at work, and how you can rise above...

Resistance to change is a flawed description of the challenge that we all face as employees. The Pivot Point offers a unique perspective on organizational change and the nature of its impact on individual employees that is not new in...

This book is about marketing. But more important, this is a book about you, the soft sell marketer—your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your...

...promotions decisions have long term consequences both positive and negative and must be deployed with diligence. The Structures for Strategy Promotions Plan is a strategy-crafting tool ideal for market communications planning. This...

In today’s economy, one of the biggest problems people have is that they don’t have cash. Most people think that there are only three types of currency, cash, plastic and checks. But Barter is also a form of currency. You can trade you...

Have you "built a better mousetrap" but are finding the world just isn’t beating a path to your door? Do you have a product or service that people genuinely would want to buy from you… if only they knew it existed? With advertisements...

Heartselling is about selling from your heart and with your heart. It describes the paradigm shift from push marketing to pull marketing. Customers actively avoid pushy marketing and sales approaches and demand more from the companies...

A major addition to the best-selling Guerrilla Marketing series. Focuses on winning big when dealing with big dogs and other guerrillas. 100 very unique and extremely powerful deal-making weapons plus 265 more. And 400 counter-weapons...