The Internet has profoundly changed the way businesses communicate with current and potential customers. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify...
Public relations
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Author:Scott, David MeermanSummary: -
Author:Dawson, MichaelSummary:Historian Michael Dawson digs deep into the written and pictorial record to reveal how the RCMP, since its inception, has constructed and zealously guarded its public image. Drawing on previously untapped sources, Dawson documents how...
- Author:Hart, ReginaSummary:
Professional basketball's Brooklyn Monarchs' PR rep Troy Marshall is having a tough time keeping the behavior of the team captain and a troublemaking co-owner in check--a job made even harder when he goes head-to-head with beautiful...
- Author:Kasulke, CalvinSummary:
A Good Morning America Book Club Pick! - A work-from-home comedy where WFH meets WTF. "An absurd, hilarious romp through the haunted house of late-stage capitalism."-Carmen Maria Machado, author of In the Dream House. Told...
- Author:Seitel, Fraser P., Doorley, JohnSummary:
The authors reveal the secrets to reputation maintenance and crisis management in the new media world, based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations.
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Author:Yaverbaum, Eric, Bly, Bob, Benum, IleseSummary:When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can...
- Author:Emery, PrudenceSummary:
Born in Nanaimo, British Columbia in the 1930s, Prudence Emery was expected to do the right things, but shattered family expectations by going to art school in London, England, where studies sometimes took a back seat to partying. And...
- Author:LaVigne, Mark, Babiuk, Colin, Carney, William WraySummary:
"Now in its updated third edition, In the News (2019) is the standard Canadian textbook on media relations, used across the country and praised by media professional and academics alike. The authors provide an introduction to media...
- Author:Carney, William WraySummary:
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and...
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Author:Bernier, Suzanne, Davis, Candice L.Summary:Helpers and heroes shine brightest in darkness. Disaster Heroes recounts the stories of ordinary men, women, and children who have done extraordinary things to help respond, rebuild, and recover from catastrophes around the world. Did...
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Author:Kleiman, Jessica, Cooper, Meryl WeinsaftSummary:In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a...
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Author:Martin, Gail Z.Summary:Google and the Internet have changed how the PR game is played — and created an explosion of blogs, websites and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on...
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Author:Daves, ChristinaSummary:Small business owners have limited resources and often forego publicity, which is vital for establishing credibility in their industry. Appearing in the media gives the business owner a third party endorsement and can be influential in...
