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Google AdWords insider : insider strategies you must master to instantly expose your business to 200 million Google users

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  • Éditeur:
    Morgan James Publishing, 2010
    Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.

Details:

  • Date:
    Created
    2010
    Summary:

    Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.

    Original Publisher: [s.l.], Morgan James Publishing
    Language(s): English
    ISBN: 9781600379154