Welcome to ikigai, a Japanese mind-set that will change your life. Ken Mogi, a Japanese expert and best-selling writer, reveals all about this mysterious and fascinating miracle that is at the heart of Japan's record-breaking long life, astonishing appreciation of sensory beauty and inherent mindfulness. It is extraordinary that Japanese men's longevity ranks fourth in the world while Japanese women's ranks second. But perhaps this comes as no surprise when you know that the Japanese understanding of ikigai is embedded in their daily life and in absolutely everything that they do: in their professional careers, in their relationships with family members, in the hobbies they cultivate so meticulously.