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Understanding Michael Porter : the essential guide to competition and strategy

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  • Author: Magretta, Joan
    Contributor: Gildan Media Corporation; Recorded Books, LLC.; Synnestvedt, Erik
    Date:
    Created
    2012
    ,
    Copyrighted
    2012
    Summary:

    Michael Porter's contributions to the business world redefined how managers see competition and strategy, but his legendary frameworks are often misunderstood. Here Joan Magretta, Porter's former editor at Harvard Business Review, synthesizes the key tenets of Porter's work and explains the intricate relationships between them.

    Original Publisher: Prince Frederick, MD, [Prince Frederick, Md.], Recorded Books, [Distributed by] OneClick Digital
    Language(s): English
    ISBN: 9781464026775