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When Talent Isn't Enough Business Basics for the Creatively Inclined

Formats disponibles :

  • Publisher:
    Career Press, 2013
    Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.

Details:

  • Date:
    Created
    2013
    Summary:

    Too many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, self-employed copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive while self-employed. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner. When Talent Isn't Enough offers extensive, practical, and easy-to-apply business advice for writers, designers, and other self-employed creatives who want to:

    • Select a viable business model
    • Market themselves alongside seasoned pros, in-house talent, and established agencies
    • Understand the legalities of doing business
    • Overcome challenging situations with clients
    • Embrace self-promotion as a solo professional
    • Cultivate lasting client partnerships
    • Improve their innate abilities and expand on their skill sets
    • Run a profitable, fulfilling business

    When Talent Isn't Enough provides the foundation that any writer, designer, illustrator, or Web developer needs to create lasting success as an entrepreneur.

    Original Publisher: Pompton Plains, Career Press
    Language(s): English
    ISBN: 9781601635433