Too many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, self-employed copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive while self-employed. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner. When Talent Isn't Enough offers extensive, practical, and easy-to-apply business advice for writers, designers, and other self-employed creatives who want to:

• Select a viable business model
• Market themselves alongside seasoned pros, in-house talent, and established agencies
• Understand the legalities of doing business
• Overcome challenging situations with clients
• Embrace self-promotion as a solo professional
• Cultivate lasting client partnerships
• Improve their innate abilities and expand on their skill sets
• Run a profitable, fulfilling business

When Talent Isn't Enough provides the foundation that any writer, designer, illustrator, or Web developer needs to create lasting success as an entrepreneur.