Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas...
BUSINESS & ECONOMICS / Consumer Behavior
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Auteur:Wallaert, MattSommaire: -
Auteur:Valdmanis, Warren, O'Leary, MichaelSommaire:Corporations are broken, reflecting no purpose deeper than profit. But the tools we are relying on to fix them--corporate social responsibility, divestment, impact investing, and government control--risk making our problems worse. O...
