The authors provide a comprehensive examination of the value of middle-class consumers in China and India. By 2020, this group is expected to generate $10 trillion in annual revenue--far higher than that generated by consumers in the...
Consumers
-
Auteur:Silverstein, Michael J., Liao, Carol, Michael, David, Singhi, AbheekSommaire: - Auteur:Eisenberg, LeeSommaire:
Eisenberg investigates the forces that compel Americans to shop till they drop, taking a critical look at an often downplayed aspect of American economic prosperity.
- Auteur:Hutchinson, MarlèneSommaire:
Attention, choc de civilisation à prévoir ! D'ici quelques années, notre économie aura trouvé les moyens de recycler totalement les déchets qu'elle génère actuellement. Verre, papier, carton, plastique, appareil électronique, une...
- Auteur:Vee, JimmySommaire:
Marketing gurus Jimmy Vee and Travis Miller team with Infotainment maven Joel Bauer to provide listeners a breakthrough program for attracting new customers with minimal effort. It's impossible to get new customers without hard-selling...
-
Auteur:Anderson, M. T.Sommaire:In a future where most people have computer implants in their heads to control their environment, a boy meets an unusual girl who is in serious trouble.
- Auteur:Trentmann, FrankSommaire:
The epic history of consumption, and the goods that have transformed our lives over the past 600 years What we consume has become the defining feature of our lives: our economies live or die by spending, we are treated more as consumers...
-
Auteur:Liverant, BettinaSommaire:The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness...
