In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic,...
Sporting goods industry
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Auteur:Knight, PhilSommaire: -
Auteur:Hoffman, GregSommaire:Nike's former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. Learn his three guiding principles to forming consumer bonds.
