There’s little room for error in today’s global economy. It does not allow for mediocrity; the rules and players have changed; and ordinary simply won’t work anymore. If companies don’t have the best products and services and the top people delivering them, their competition will — and they will do it all over the world. As companies expand and grow, the skills that led to their success often won’t sustain further development in a more complex, high-stakes environment. Yet few resources exist to help them. They frequently flounder in their attempts to create a competitive strategy, work with the board, and keep other talented executives, managers, and employees on board, all while endeavoring to navigate the turbulent waters of leadership. They need a roadmap to success. Challenge the Ordinary will help managers and executives at all levels:

• Avoid the traps of traditional strategy formulation and decision making.
• Discover what a leader can do to build a culture that defines “legacy.”
• Find out what leaders must do to attract, retain and develop stars.
• Identify a clear path for organizational success.