Based on interviews with 48 executives in a variety of industries, The Moral Advantage describes  the many distinct ways that morality contributes to business success. Some of these ways are familiar (following ethical codes, for example), whereas  others, such as unleashing the powers of moral imagination, have received  little or no attention. Damon details precisely how these business leaders  applied their moral sense to strengthen their businesses. For some, it was a matter of directly extrapolating a new business concept from a moral (and  often spiritual) worldview. For others, it was a sensitivity to what  consumers needed and a determination to respond effectively to that. For yet  others, it was a commitment to a caring and ethical manner of doing business  that required inventive approaches to organizing employees. But in every case, Damon shows that it was by adhering firmly to a personal moral code  that these men and women ultimately triumphed. All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. Recent scandals in the corporate world have reinforced this cynical view. Men  and women in business today need a roadmap showing them how to achieve  success on the high road. The Moral Advantage provides that roadmap.