Details:
- Resource Links:Author: McDaniel, Carl; Shah, Amit J.; Reece, Monique; Koffel, Linda; Talsma, Bethann; Hyatt, James C.; Gitman, Lawrence J.Contributor: OpenStax College; BC Open Textbook Project; BCcampusDate:Created2018Summary:
"Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond."--BC Campus website.
Contents:- Understanding economic systems and business
- Making ethical decisions and managing a socially responsible business
- Competing in the global marketplace
- Forms of business ownership
- Entrepreneurship: starting and managing your own business
- Management and leadership in today's organizations
- Designing organizational structures
- Managing human resources and labor relations
- Motivating employees
- Achieving world-class operations management
- Creating products and pricing strategies to meet customers needs
- Distributing and promoting products and services
- Using technology to manage information
- Using financial information and accounting
- Understanding money and financial institutions
- Understanding finanacial management and securities markets
- Your career in business
- Understanding the legal and tax environment
- References
- Index.
Sujets: Business | Industrial management | Management | Small business | TextbooksOriginal Publisher: Houston, Texas, OpenStax College, Rice UniversityLanguage(s): EnglishISBN: 9781947172555, 1947172557Collection(s)/Series: BC Open Textbooks