Details:
- Resource Links:Contributor: Rebus Community; BC Open Textbook Project; BCcampus; Ferrier, Michelle; Mays, ElizabethDate:Created2017Summary:
This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives and Challenges.
Contents:- Developing the Entrepreneurial Mindset
- Ideation
- Customer Discovery
- Business Models for Content & Technology Ventures
- Nonprofit Model Development
- Freelancing as Entrepreneurship and Consulting as Business Models
- Startup Funding
- Pitching Ideas
- Marketing Your Venture to Audiences
- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges.
Sujets: Communication and technology | Digital communications | Digital media | Entrepreneurship | Journalism | Literacy | Mass media | Multimedia communications | TextbooksOriginal Publisher: [Montreal, Quebec], Rebus CommunityLanguage(s): EnglishISBN: 9781989014011Collection(s)/Series: BC Open Textbooks