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Rethinking reputation : how PR trumps marketing and advertising in the new media world

Formats disponibles :

Login to access DAISY 202 - Audio (102.24 MB)

Temps de fonctionnement: 07:25 hrs

Voix de: Sean Pratt

Publisher:
Recorded Books, 2012

Details:

Author: Seitel, Fraser P.; Doorley, John

Contributor: Gildan Media Corporation; OneClick Digital (Firm); Recorded Books, LLC.; Pratt, Sean

Edition: Unabridged

Date:

Created
2012

,

Copyrighted
2012

Summary:
The authors reveal the secrets to reputation maintenance and crisis management in the new media world, based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations.

Genre:
Business and economics

Sujets: Corporate image | Internet in public relations | Internet in publicity | Public relations | Publicity | Reputation | Social media

Original Publisher: Prince Frederick, MD, Recorded Books

Language(s): English

ISBN: 9781470333980