The authors reveal the secrets to reputation maintenance and crisis management in the new media world, based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations.
Internet in publicity
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Auteur:Seitel, Fraser P., Doorley, JohnSommaire: -
Auteur:Stradtman, Lori RandallSommaire:It's more important than ever to know how to manage your online reputation. In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is...
