How do you build the kind of company you've always wanted to work in? One that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures-meeting payroll, battling competition, keeping customers and investors happy-are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.