In this revised and updated edition of his best-seller, Reichheld and his colleague Rob Markey detail how business leaders have taken their principles and shifted the market paradigm for years to come. Listeners will learn how to become...
Customer loyalty
- Auteur:Reichheld, Frederick F.Sommaire:
- Auteur:Jantsch, JohnSommaire:
Jantsch illustrates his three-point system for helping business leaders develop long-lasting and profitable relationships between employees and customers.
- Auteur:Vincent, LaurenceSommaire:
Vincent delivers proven, repeatable practices to help any business establish a genuine brand identity. Using case studies from established brand leaders such as American Express, Apple, Virgin, and others, Vincent shows how delivering...
- Auteur:Sherven, Judith, Sniechowski, JimSommaire:
This book is about marketing. But more important, this is a book about you, the soft sell marketer—your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your...