The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful.

The most comprehensive insider's look at what every consumer needs to know about their credit score-and most importantly, how to fix itIf you, like so many millions of Americans, are terrified by the daily headlines regarding Equifax and identity theft, and how all of this can directly affect your basic credit score, then this book should be considered as mandatory reading. Like it or not, a healthy credit score is essential if you want to participate in today's financial world. But very few people actually understand how their credit score is determined. Worse yet, most don't know how their score is used by all kinds of companies and banks to dictate financial terms that will strongly affect their daily lives. When consumers interact with the world of credit, they do so from a position of weakness. In Your Score, Anthony Davenport aims to change that. Finally, here is a road map for navigating the confusing world of consumer credit. Drawing on the real stories of his own firm's high-profile clients, as well as the stories of middle-class Americans, he reveals the hidden credit pitfalls that await even the most careful consumer and shares smart strategies to avoid them. An accessible but detailed manual, Your Score finally lets readers take control of their credit score, understand how to play the game, and gain an insider's knowledge of how to better navigate the most important financial decisions of their lives.

For more than twenty-five years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program, learning to live more deliberately and meaningfully with Vicki Robin's guidance. This fully revised and updated edition with a foreword by "the Frugal Guru" ( New Yorker ) Mr. Money Mustache is the ultimate makeover of this bestselling classic, ensuring that its time-tested wisdom applies to people of all ages and covers modern topics like investing in index funds, managing revenue streams like side hustles and freelancing, tracking your finances online, and having difficult conversations about money.

Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.

We all want to live a life that matters. We all want to reach our full potential. But too often we find ourselves overwhelmed by the day-to-day. Our big goals get pushed to the back burner-and then, more often than not, they get forgotten. New York Times bestselling author Michael Hyatt wants readers to know that it doesn't have to be this way. In fact, he thinks that this is the year readers can finally close the gap between reality and their dreams. In Your Best Year Ever, Hyatt shares a powerful, proven, research-driven system for setting and achieving goals. Readers learn how to design their best year ever in just five hours - three simple ways to triple the likelihood of achieving their goals - how to quit-proof their goals - what to do when they feel stuck - and much more Anyone who is tired of not seeing progress in their personal, intellectual, business, relationship, or financial goals will treasure the field-tested wisdom found in these pages.

For most people, budgeting conjures up the same feelings as, say, prison and dieting. But your initial instinct couldn't be further from the truth. You just haven't budgeted the right way. You Need A Budget will teach you four simple rules to completely revolutionize the way you think about managing your money. With a budget, you'll break the paycheck-to-paycheck cycle, get out of debt, and save more money. A liberating, enabling, empowering budget will actually make you feel more free, not more restricted. The YNAB philosophy is centered around these four rules: Give every dollar a job. Take your cash, checking, and saving accounts and assign jobs to that money. Begin now with what you have on hand. Then follow your plan. Pick your priorities, and make sure your dollars are helping you move closer to the things you care about most. Embrace your true expenses. Look ahead and identify the larger, less frequent expenses that tend to sneak up on you. Break those expenses into manageable monthly amounts. Consider insurance premiums, birthdays, holidays, charitable giving, car repairs, etc. This practice evens out your cash outflows, decreases your stress, and helps you make better decisions. Roll with the punches. Accept the fact that life always changes and you'll likely always go over budget somewhere. If an unexpected expense comes up and you need to change your budget, just change it. The YNAB philosophy not only tolerates changing your budget, but rather encourages it. Age your money. The goal of this rule is to increase the time between the moment you earn money, and the moment you spend that money. In other words, if you're going to break the paycheck-to-paycheck cycle, you need to learn to live on money you earned a month or two months or even three months ago. YNAB's four rules are the pillars of a tried-and-true system that gets you to engage with your money every day. It helps you change your behavior so that you're proactive and in control of your finances. It's not about stressing over last month's statement; instead, you're looking ahead and actively deciding how you want-and need to build a life of meaning not stress. Supplemental enhancement PDF accompanies the audiobook.

In business, sports and life, it takes more than knowledge and good technique to achieve great performances with consistency. The challenges you need to win aren’t always terrific plays, perfect golf shots, record sales or great new ideas. Instead, in any arena in life, it is command of the emotional challenges that separates winners from wannabes, contenders from pretenders. Contenders who achieve consistently outstanding results all demonstrate key characteristics and practice specific winning techniques that you can learn. The inconsistent performance of pretenders in business, sports and life can be traced to common missteps that you can avoid. If you are a leader who wants to lead more effectively, a worker who wants to achieve more, an athlete who wants to win more, or you want better performance in all areas of your life, you need this book. Filled with practical and innovative high-performance tools like the Emotional Spiral, the Emotional Inventory and the Emotional Caddie, You are a Contender! Build Emotional Muscle to Perform Better and Achieve More in Business, Sports and Life will teach you how to make the move from sometimes-star to consistent performer. It will show you how to train your emotional muscles to handle any experience and challenge with strength and confidence.

This book is the perfect guide to help you understand X.B.R.L.-from the "father of X.B.R.L." What is X.B.R.L., and how can it help you streamline your business reporting? This plain-English guide from the "father of X.B.R.L.," Charles Hoffman, will tell you what it is, why it is and how you can get on the bus with this new S.E.C.-mandated business reporting standard for publicly-traded companies. A C.P.A., Hoffman is credited with the idea of applying X.M.L. data to financial reporting; X.B.R.L. is the language that resulted. Learn to prepare financial statements with X.B.R.L., use it for strategic planning, move all relevant departments in your company to the same system and more. *X.B.R.L. (eXtensible Business Reporting Language) is an X.M.L.-based open standard for accounting data; author Charles Hoffman is credited with the idea of applying X.M.L. data to financial reporting. *Plan for X.B.R.L. implementation, set action-oriented agendas, and identify stakeholders and subject-matter experts within your organization. *Learn to choose from and adapt existing X.B.R.L. taxonomies to comply with U.S. G.A.A.P. and I.F.R.S. standards. Topics also include how to adapt your existing financial information into X.B.R.L.

If you aren't yet making six-figures in your entrepreneurial business… if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn it all around... then here's good news: Writing Riches shows you why... and what you can do about it. Writing Riches is right for you if: You want to tap the profit-pulling power of compelling copy—and watch your products or services FLY off the shelf at blinding speeds! You want to know how changing just a few words on your website can double or even quadruple your sales—overnight! You already know the magic profit power of killer copy—but don't want to shell out $30,000  (or more) every time you need sales copy written. You're an entrepreneur or solo professional and want to write your own copy to get your web profit stream started. You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results. You plan to hire outside pro copywriters, and want to know the "inner secrets" of their craft--so you can know for sure if you're getting the real deal (and avoid getting ripped off!). You're a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest "Web 2.0" copy techniques, and how to attract higher-paying clients by the dozen.