Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment.
Business and economics
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Author:Summary: - Author:Tregarthen, Tim, Rittenberg, LibbySummary:
Recognizing that a course in economics may seem daunting to some students, we have tried to make the writing clear and engaging. Clarity comes in part from the intuitive presentation style, but we have also integrated a number of...
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Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting new third edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Warwick University), has undergone...
- Author:Nicholson, Maxwell, Lukenchuk, Ben, Taylor, Timothy, Hutchinson, EmmaSummary:
This book is an adaptation of Principles of Microeconomics originally published by OpenStax. This adapted version has been reorganized into eight topics and expanded to include over 200 multiple choice questions, examples, eight case...
- Author:Irvine, Ian, Curtis, DouglasSummary:
Principles of Microeconomics is an adaptation of the textbook, Microeconomics: Markets, Methods, and Models by D. Curtis and I. Irvine, which provides concise yet complete coverage of introductory microeconomic theory, application and...
- Author:Irvine, Ian, Curtis, DouglasSummary:
Principles of Microeconomics is an adaptation of the text, Microeconomics: Markets, Methods, and Models by D. Curtis and I. Irvine, which provides concise yet complete coverage of introductory microeconomic theory, application and...
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This Open Educational Resource (OER), developed by Olds College is collaboration with the Government of Alberta, is a series of modules intended for use in Higher Education courses or by independent learners. This resource is useful for...
- Author:Camden, MartySummary:
Are you a crafty person? Are you into making different arts and crafts projects for fun? How about making some money out of all these arts and crafts projects? You might have noticed that craft shows are everywhere nowadays and if you...
- Author:Muir, NancySummary:
As project management software, Microsoft Project allows you to oversee your business activities effectively. You can manage resources, share project info, perform modeling and scenario analysis and standardize reporting processes. This...
- Author:Watt, AdrienneSummary:
This book covers the basics of project management. This includes the process of initiation, planning, execution, control and close out that all projects share.
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Project Management for Instructional Designers (PM4ID) is a textbook about project management tailored specifically for instructional designers, intended for use in graduate programs in educational technology. This book is based on a...
- Author:Schawbel, DanSummary:
Career guru and personal branding expert Dan Schawbel knows what it takes to succeed in the world of business. This audiobook combines his books Promote Yourself and Me 2.0 to offer twice the advice on what you can do to find and build...
- Author:Bob BurgSummary:
Bob Burg, auteur à succès, vous aidera, vous et votre équipe, à bâtir un « mécanisme de levier relationnel » pour générer automatiquement plus de prospects, de chiffre d'affaires et de « coups de chance » que vous n'...
- Author:Kahle, DaveSummary:
There is probably no task in the world of sales that causes more sleepless nights, sweaty palms, and frustrated salespeople, sales executives, and business owners than acquiring new customers. The vast majority of salespeople would...
- Author:Yaverbaum, Eric, Bly, Bob, Benum, IleseSummary:
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can...
- Author:Belisle, DonicaSummary:
Why do Canadians consume? This book explores the meanings of consumption in early-twentieth-century Canada, demonstrating that many Canadians have long viewed consumer goods as central to their visions of belonging, identity, and...
- Author:Reed, JamesSummary:
What does it take to get and keep the job you want? Ninety-six percent of employers argue that it's not just about having the right skills for the position-it's all about the right mindset.As two leading experts on the subject, Reed and...
- Author:Kennedy, Debbe, Barker, Joel A.Summary:
Putting our differences to work means creating an environment where people, naturally unique and different—diverse by nature and experience—can work more effectively in ways that drive new levels of creativity, innovation, problem...
- Author:Lambert, FrançoisSummary:
"Qu'est-ce que tu en penses ? : depuis que j'ai commencé à prendre des positions publiques il y a quelques années, je me suis souvent fait poser cette question. Les chroniques que j'ai tenues à la radio ainsi que...
- Author:Sandford, Robert WilliamSummary:
In this latest RMB Manifesto, Canadian freshwater expert Robert Sandford takes readers to China and shares what it is like to deal with some of the most intractable freshwater problems in the world. It all started out innocently enough...
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