Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copy-...
Business and economics
-
Author:Krantz, JonathanSummary: - Author:Roberts, JasmineSummary:
Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic...
- Author:Edwards, RaySummary:
If you aren't yet making six-figures in your entrepreneurial business… if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn it all around... then here's...
- Author:Bernoff, JoshSummary:
Professional business writer Josh Bernoff presents the first comprehensive guide to writing for today's world: a noisy environment where everyone reads on a screen. In this practical and witty little book, you'll learn to...
- Author:Hoffman, Charles, Watson, Liv ApnesethSummary:
This book is the perfect guide to help you understand X.B.R.L.-from the "father of X.B.R.L." What is X.B.R.L., and how can it help you streamline your business reporting? This plain-English guide from the "father of X.B.R.L.," Charles...
- Author:Sincero, JenSummary:
You Are a Badass at Making Money will launch you past the fears and stumbling blocks that have kept financial success beyond your reach. Drawing on her own transformation - over just a few years - from a woman living in a converted...
- Author:Haime, John, Newman, MartynSummary:
In business, sports and life, it takes more than knowledge and good technique to achieve great performances with consistency. The challenges you need to win aren’t always terrific plays, perfect golf shots, record sales or great new...
- Author:Anders, GeorgeSummary:
Science and engineering have long been seen as the only reliable majors for career-seeking. Here, George Anders shows how a liberal arts degree readies you for countless cutting-edge jobs.
- Author:Mecham, JesseSummary:
For most people, budgeting conjures up the same feelings as, say, prison and dieting. But your initial instinct couldn't be further from the truth. You just haven't budgeted the right way. You Need A Budget will teach you four...
- Author:Zoller, KimSummary:
If your answer to any of the following questions is YES, listen to this book now. Eliminate those communication breakdowns! 1. Have you ever inserted your foot into your mouth? 2. Have you ever wished you could take back something you...
- Author:Hyatt, MichaelSummary:
We all want to live a life that matters. We all want to reach our full potential. But too often we find ourselves overwhelmed by the day-to-day. Our big goals get pushed to the back burner-and then, more often than not, they get...
- Author:Tucker, Ken, Hahn, Todd, Roberson, ShaneSummary:
Most people do not know what their I.D. is. No, not their identification, but their Intentional Difference. Eighty-five percent of what we are capable of doing, most other people can do just as well. Ten percent of what we are capable...
- Author:Stevens, MarkSummary:
Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.
- Author:Bouknight, Omari, Shrum, ScottSummary:
The MBA has rapidly become the world's most desired degree, with graduates of top business schools landing six-figure pay packages in private equity, high-tech, investment banking, and management consulting. As a result, the competition...
- Author:Robin, VickiSummary:
For more than twenty-five years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program,...
- Author:Watkins, MichaelSummary:
The co-founder of Genesis Advisers, a leadership development firm, Michael Watkins is an acknowledged business development expert. Here he shows listeners how they can survive and thrive in all the major transitions they may face during...
- Author:Davenport, AnthonySummary:
The most comprehensive insider's look at what every consumer needs to know about their credit score-and most importantly, how to fix itIf you, like so many millions of Americans, are terrified by the daily headlines regarding...
- Author:Blume, AlanSummary:
The more virtual your business, the more flexible the hours, the lower the overhead, and the greater the profit potential. Your Virtual Success will help a cash-poor entrepreneur, a small business scrambling for expansion capital, an...
- Author:Baer, JaySummary:
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar...
- Author:Paul, AndySummary:
“Customers today have a simple request of all salespeople: “Just give me the information I need. Now. Don’t dress it up, don’t overdo it, don’t take me to lunch. The time I have to invest in you is limited, and all your extraneous...
Pages
